Mr. Best:
Jimmy Donaldson is the man known to the online world as ‘Mr. Best’ and is considered to be the most famous YouTuber in the world. With the help of YouTube, he has earned immense wealth along with popularity.
The 25-year-old has launched his own fast food chain ‘Mr. Best Burger’ after gaining immense popularity on YouTube. In November 2022, Forbes magazine estimated that he earned US$54 million from YouTube in one year from videos, sponsorship deals and advertising.
His main YouTube channel has a total of 172 million subscribers.
He also has several other YouTube channels with tens of millions of subscribers. One of these channels is for philanthropic support and one for video games.
It is not clear how much they earn from YouTube in total with all these channels. Jimmy Donaldson is said to spend all his earnings on his most expensive videos. Some of these videos cost millions of dollars to make. He told a podcast in June that every penny he earns on YouTube he puts back into making videos.
It is his approach to the content he presents on YouTube that attracts so many audiences to him and makes them willing to risk everything.
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His most popular video to date has received 472 million views, and Netflix created a real-life squid game with a prize of US$456,000.
Compare that to videos from 2017, one of the biggest of which was him saying ‘Logan Paul’ 100,000 times over 17 hours and a video in which he tipped pizza delivery drivers hundreds of dollars. Each video received between 20 and 40 million views.
Apart from Mr. Best Burger, he also deals in different types of snacks which is named Festable. However, they are now trying to pull back from Best Burger, but they say their festival snacks are still selling well in the UK.
In general, YouTubers rely heavily on YouTube advertising for their income, but Mr. Best says that sometimes it doesn’t cover their expenses.
https://en.wikipedia.org/wiki/MrBeast
Donaldson, for example, revealed to his Twitter followers in July that his latest video cost nearly three million US dollars to produce. However, within a few days of its release, it received only US$167,000 in advertising.
It is only in such situations that sponsorship deals come in handy. For some content creators, it earns more than advertising.
YouTuber Lucy Edwards has over seven million followers and became BBC Radio 1’s first blind presenter in 2019. He told the BBC that most of his income comes from these brand partnerships.
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